ABOUT US
OUR BEGINNINGS
Our company was founded in 2020, during the COVID-19 pandemic, when the high level of unmet care needs among dependent individuals became evident. During that time, we observed that many people were living alone or required more constant attention, even when they had someone with them. This reality motivated us to create a service capable of providing professional, compassionate, and reliable support to those who need it most.
From the very beginning, our goal has been to meet these needs in a personalized way, adapting our care to each user’s specific situation. We understand that every person is unique, so we design our services based not only on their health conditions but also on their financial circumstances. This allows us to offer flexible, accessible care that is truly centered on the individual.
Over the years, we have continued to grow and refine our work, always guided by the values that inspired us from the start: commitment, empathy, and professionalism. Today, we remain dedicated to improving the quality of life of dependent individuals, providing comprehensive support that enables them to live with greater safety, well-being, and autonomy.
NICE TO MEET YOU
We are two Spanish entrepreneurs who, ever since our days as classmates, shared one clear idea, we wanted to create something of our own. While studying a vocational program in Care for People in Situations of Dependency (APD) and a higher degree in International Trade, we quickly realized how naturally our skills complemented each other. One of us had a strong foundation in human care, organization, and management; the other understood global markets and the opportunities that arise when you look beyond your borders.
Over time, that mix of knowledge grew into a shared vision. We noticed the rising international demand and decided to take a bold step: founding our own SME in the Netherlands. Our goal wasn’t just to start a business, but to prove that value and quality shouldn’t be boxed into “expensive” or “cheap.” For us, products and services should adapt to the user — not the other way around.
That’s how our company was born, with the ambition to innovate, to listen to the market, and to offer flexible, honest solutions designed for real people.
MISSION, VISION AND VALUES
MISSION
We accompany and support older adults and their families with personalized solutions that improve their quality of life. We connect them with trusted caregivers and provide support products and services to ensure well-being, safety, and peace of mind.
VISION
To be the benchmark in care and support for older adults, promoting a more empathetic, connected, and committed society dedicated to dignified and active aging.
VALUES
EMPATHY, TRUST COMMITMENT, INNOVATION AND HUMANITY. We prioritize Humanity and Empathy in care through Trust in our caregivers and products, Commitment to effective solutions, and Innovation in our processes.
HONEST SOLUTIONS DESIGNED FOR REAL PEOPLE
«Creating a model where the customer is always at the center».
